{"product_id":"loreal-paris-elvive-hyaluron-pure-shampoo","title":"L'Oréal Paris Elvive Hyaluron Pure Shampoo","description":"\u003cp dir=\"auto\"\u003e[short_description] L'Oréal Paris Elvive [Hyaluron] Pure 72H Purifying Shampoo (400ml), a lightweight purifying shampoo enriched with hyaluronic acid to deeply cleanse oily roots and scalp while providing 72-hour moisture to lengths, balancing the hair without stripping, and leaving it fresh, light, bouncy, and hydrated from root to tip with a clean, fresh scent.\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003eGentle, sulphate-balanced formula designed to remove excess oil, impurities, and buildup from oily scalp, prevent re-greasing, replenish hydration in dehydrated lengths, and deliver long-lasting freshness suitable for daily or frequent use on oily \u0026amp; dehydrated hair.\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003eExpertly crafted for combination hair (oily roots + dry\/sensitized lengths) to purify the scalp, hydrate the lengths, reduce oiliness, boost bounce, and achieve balanced, shiny, healthy-looking hair with hyaluronic acid power.\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003eSuitable for oily scalp, dehydrated lengths, combination, normal to oily, or quickly greasing hair seeking purifying cleanse, 72-hour moisture, freshness, and lightweight hydration without dryness.\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003ePresented in a fresh purple 400ml bottle with elegant hyaluronic droplet and purifying wave imagery for premium, balancing appeal and easy daily use. [\/short_description]\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003e[product_description]\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003eThe \u003cstrong\u003eL'Oréal Paris Elvive [Hyaluron] Pure 72H Purifying Shampoo\u003c\/strong\u003e is an innovative balancing shampoo from L'Oréal Paris that targets oily roots while hydrating dehydrated lengths with the power of hyaluronic acid. This gentle, sulphate-balanced formula deeply purifies the scalp by removing excess oil, impurities, and buildup without over-stripping, while hyaluronic acid (capable of holding 1000x its weight in water) replenishes moisture in the lengths for up to 72 hours. It prevents rapid re-greasing, balances the hair from root to tip, reduces heaviness at the roots, and leaves hair feeling fresh, light, bouncy, soft, and visibly healthier with a clean, invigorating scent. Ideal for daily or frequent use on combination hair (oily scalp + dry\/dehydrated lengths), it revives oily roots, restores hydration to thirsty ends, enhances natural bounce, and delivers salon-quality purity and moisture in one step—perfect for achieving balanced, fresh, shiny hair that stays light and hydrated longer.\u003c\/p\u003e\n\u003ch4 dir=\"auto\"\u003eKey Features\u003c\/h4\u003e\n\u003cul dir=\"auto\"\u003e\n\u003cli\u003e\n\u003cstrong\u003e72-Hour Moisture Balance\u003c\/strong\u003e: Purifies oily roots while locking in hydration for lengths up to 72 hours with hyaluronic acid.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDeep Purifying Cleanse\u003c\/strong\u003e: Removes excess oil, impurities, and buildup from scalp without over-drying or causing rebound oiliness.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRoot-to-Tip Hydration\u003c\/strong\u003e: Hydrates dehydrated lengths, reduces brittleness, and prevents dryness while controlling oil at roots.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLightweight \u0026amp; Fresh Finish\u003c\/strong\u003e: Leaves hair feeling light, bouncy, fresh, and full of natural movement without heaviness.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGentle \u0026amp; Caring Formula\u003c\/strong\u003e: Sulphate-balanced, gentle cleanse suitable for frequent use on combination and oily hair types.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePremium 400ml Bottle\u003c\/strong\u003e: Fresh purple bottle with hyaluronic droplet and purifying wave design for luxurious daily use.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4 dir=\"auto\"\u003eHow to Use\u003c\/h4\u003e\n\u003cul dir=\"auto\"\u003e\n\u003cli\u003eWet hair thoroughly with lukewarm water.\u003c\/li\u003e\n\u003cli\u003eApply a small amount of [Hyaluron] Pure 72H Purifying Shampoo to scalp and roots.\u003c\/li\u003e\n\u003cli\u003eMassage gently to create lather, focusing on scalp to purify and cleanse oil buildup.\u003c\/li\u003e\n\u003cli\u003eWork through lengths and ends to hydrate and smooth.\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly with lukewarm water until water runs clear.\u003c\/li\u003e\n\u003cli\u003eFollow with L'Oréal Paris Elvive [Hyaluron] Moisture conditioner or mask for maximum 72-hour hydration and balance.\u003c\/li\u003e\n\u003cli\u003eUse daily or as needed; suitable for oily roots and dehydrated lengths.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4 dir=\"auto\"\u003eSafety \u0026amp; Storage\u003c\/h4\u003e\n\u003cul dir=\"auto\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eExternal Use Only\u003c\/strong\u003e: Avoid contact with eyes—if contact occurs, rinse immediately with cool water.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePatch Test Recommended\u003c\/strong\u003e: Apply a small amount to inner forearm for 24 hours before first full use to check for sensitivity to hyaluronic acid or formula.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDo Not Use If\u003c\/strong\u003e: Known allergies to ingredients—consult a doctor if unsure.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eStorage\u003c\/strong\u003e: Keep bottle tightly closed in a cool, dry place away from direct sunlight and heat to maintain formula efficacy and fragrance.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e[\/product_description]\u003c\/p\u003e","brand":"L'Oréal","offers":[{"title":"175ml","offer_id":45029549047887,"sku":null,"price":550.0,"currency_code":"PKR","in_stock":true},{"title":"360ml","offer_id":45029549080655,"sku":null,"price":950.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0698\/1936\/7503\/files\/78_16ee954c-2c32-4941-9b06-88a1500c4496.jpg?v=1774591188","url":"https:\/\/rosemidas.myshopify.com\/products\/loreal-paris-elvive-hyaluron-pure-shampoo","provider":"Olamidas","version":"1.0","type":"link"}