{"product_id":"loreal-professionnel-inoa-color-tube-5-3-light-brown-gold","title":"L'Oréal INOA Color Tube – 5.3 Light Brown Gold","description":"[short_description]  \nL'Oréal Professionnel INOA Color Tube – 5.3 Light Brown Gold, a premium ammonia-free professional permanent hair color that delivers rich, true light brown shade with warm golden reflect, 100% gray coverage, exceptional shine, and long-lasting vibrancy while maintaining optimal scalp comfort and hair health.  \n\nTrue-to-tone light brown gold enriched with Oil Delivery System (ODS²) technology for deep penetration, uniform warm-toned coverage, enhanced nourishment, and multi-dimensional golden-brown radiance with silky, smooth hair feel.  \n\nExpertly formulated for salon-quality light brown hair coloring with superior fade resistance, brilliant shine, and soft, manageable strands—ideal for warm, radiant brown tones with golden depth and zero ammonia smell.  \n\nSuitable for all hair types, especially those needing warm light brown tone, complete gray coverage, scalp-friendly coloring, long-lasting results, shine, and healthy-looking hair.  \n\nPresented in a professional black tube (60g) with sleek INOA packaging and clear \"5.3 LIGHT BROWN GOLD\" shade indicator for precise salon or home use.  \n[\/short_description]  \n\n[product_description]  \n\n\u003cp\u003eThe \u003cstrong\u003eL'Oréal Professionnel INOA Color Tube – 5.3 Light Brown Gold\u003c\/strong\u003e is a high-performance ammonia-free permanent hair color from L'Oréal Professionnel that delivers rich, warm light brown gold (shade 5.3) with true-to-tone golden reflect and luminous depth. Powered by advanced Oil Delivery System (ODS²) technology, this innovative formula uses oil to deliver color deep into the hair fiber, ensuring optimal color penetration while respecting the hair and scalp. The result is uniform, long-lasting warm-toned color with up to 100% gray coverage and enhanced hair condition. INOA provides a comfortable coloring experience with no ammonia odor, leaving hair feeling soft, smooth, and intensely nourished. Ideal for achieving radiant golden brown tones with salon-quality performance, brilliant shine, and natural warmth, it is perfect for both professional use and confident at-home application (with INOA developer, not included).\u003c\/p\u003e  \n\n\u003ch4\u003eKey Features\u003c\/h4\u003e  \n\u003cp\u003e\u003cstrong\u003eLight Brown Gold Shade (5.3):\u003c\/strong\u003e Delivers rich, warm brown tone with luminous golden reflect and natural dimension.\u003c\/p\u003e  \n\u003cp\u003e\u003cstrong\u003eAmmonia-Free Formula:\u003c\/strong\u003e Provides a comfortable, odor-free coloring experience with improved scalp comfort.\u003c\/p\u003e  \n\u003cp\u003e\u003cstrong\u003eODS² Oil Delivery System:\u003c\/strong\u003e Enhances color penetration while nourishing and protecting the hair fiber.\u003c\/p\u003e  \n\u003cp\u003e\u003cstrong\u003e100% Gray\/White Hair Coverage:\u003c\/strong\u003e Ensures complete, even, and reliable coverage for gray or resistant hair.\u003c\/p\u003e  \n\u003cp\u003e\u003cstrong\u003eLong-Lasting \u0026amp; Fade-Resistant:\u003c\/strong\u003e Maintains vibrant warm tone and brilliant shine over time.\u003c\/p\u003e  \n\u003cp\u003e\u003cstrong\u003eSoft \u0026amp; Conditioned Finish:\u003c\/strong\u003e Leaves hair smooth, silky, shiny, and healthy-looking after coloring.\u003c\/p\u003e  \n\u003cp\u003e\u003cstrong\u003eProfessional 60g Tube:\u003c\/strong\u003e Standard salon size with sleek INOA branding and \"5.3 LIGHT BROWN GOLD\" shade identification.\u003c\/p\u003e  \n\n\u003ch4\u003eHow to Use\u003c\/h4\u003e  \n\u003cp\u003e\u003cstrong\u003eMixing Ratio:\u003c\/strong\u003e Mix INOA 5.3 Light Brown Gold in a 1:1 ratio with L'Oréal INOA developer (20 vol\/6% for standard coverage, 30 vol\/9% for stronger lift).\u003c\/p\u003e  \n\u003cp\u003e\u003cstrong\u003eApplication:\u003c\/strong\u003e Apply to dry, unwashed hair. Section and distribute evenly from roots to ends (start at roots for gray coverage).\u003c\/p\u003e  \n\u003cp\u003e\u003cstrong\u003eProcessing Time:\u003c\/strong\u003e Develop for 35 minutes (adjust timing depending on desired golden intensity and hair condition).\u003c\/p\u003e  \n\u003cp\u003e\u003cstrong\u003eRinsing:\u003c\/strong\u003e Emulsify with warm water, then rinse thoroughly until water runs clear.\u003c\/p\u003e  \n\u003cp\u003e\u003cstrong\u003eAftercare:\u003c\/strong\u003e Shampoo with INOA Post-Color Shampoo and follow with conditioner for best results.\u003c\/p\u003e  \n\u003cp\u003e\u003cstrong\u003ePrecaution:\u003c\/strong\u003e Always perform a patch test 48 hours before each use; wear gloves; avoid eye contact; use in a well-ventilated area.\u003c\/p\u003e  \n\n\u003ch4\u003eSafety \u0026amp; Storage\u003c\/h4\u003e  \n\u003cp\u003e\u003cstrong\u003eProfessional Use Recommended:\u003c\/strong\u003e Best results with professional application; not for eyelashes or eyebrows.\u003c\/p\u003e  \n\u003cp\u003e\u003cstrong\u003eAllergy Patch Test Required:\u003c\/strong\u003e Perform 48 hours before each use; discontinue if irritation occurs.\u003c\/p\u003e  \n\u003cp\u003e\u003cstrong\u003eAvoid Contact:\u003c\/strong\u003e With eyes—rinse immediately; wear gloves; do not use on damaged scalp or sensitized hair.\u003c\/p\u003e  \n\u003cp\u003e\u003cstrong\u003eStorage:\u003c\/strong\u003e Keep tube tightly closed in a cool, dry place away from direct sunlight and heat to preserve product quality.\u003c\/p\u003e  \n\n[\/product_description]","brand":"L'Oréal","offers":[{"title":"Default Title","offer_id":45029551407183,"sku":null,"price":2695.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0698\/1936\/7503\/files\/45_c4dc4967-26a3-409d-befc-8b6833adb679.jpg?v=1774591205","url":"https:\/\/rosemidas.myshopify.com\/products\/loreal-professionnel-inoa-color-tube-5-3-light-brown-gold","provider":"Olamidas","version":"1.0","type":"link"}